A80 Campaign, Masterise Group
The A80 campaign marked the 80th anniversary of the August Revolution and National Day of the Socialist Republic of Vietnam, featuring a series of national celebrations, parades, exhibitions, and digital initiatives under the theme “A80 – Proud of Vietnam.” A special digital platform was launched to serve as the official information hub for the events, connecting communities and guiding public participation throughout the commemorative activities.
Masterise Group actively joined this national movement, supporting and participating in key components of the campaign to help spread a patriotic spirit across the country. The Group was involved in the “A80 – Proud of Vietnam” digital platform, exhibition showcases at the National Exhibition of Achievements, thematic talk shows such as “Building the Country,” and community engagement programs that amplified national pride. Through these contributions, Masterise Group demonstrated its commitment as a leading private enterprise to contribute to meaningful national initiatives, aligning its vision of sustainable development and societal value with the spirit of the A80 celebrations.
Task
The role of admeX Creative Media Agency is to collaborate with Masterise Group in developing a strategic media plan on the Premium Adnetwork platform, dominating visibility and broad awareness among the A-Class target audience through the ConteXtive solution. The goal is to secure at least 45% SOV and ensure strong coverage across reputable, high-value media channels. As part of the campaign, the “Patriotic Fandom” activation delivered 13,000 merchandise sets to residents across six Masterise Homes projects in Hanoi and Ho Chi Minh City. In addition, Masterise Group achieved prominent visibility on the A80 website/app, which recorded over 6 million visits during the National Day (2/9) period, further amplifying the brand’s presence and contribution to the campaign.
admeX’s core strength lies in its exclusive ConteXtive solution – an intelligent contextual advertising method developed from the insightful Content Insight display network. This solution optimizes campaign effectiveness and fosters authentic, meaningful connections with target customers.