Branded Living, Masterise Homes
Branded Living is a signature series by Masterise Homes that explores the true meaning of branded residence living in Vietnam. Through expert insights, real-life experiences, and storytelling, the series highlights how Masterise Homes blends refined design, international-standard services, and a sustainable development mindset to create a distinctive, elevated lifestyle for its residents.
- Tập 1 Branded Living: The Power of First Signature – Dấu Ấn Tiên Phong
- Tập 2 Branded Living: “The Philosophy of Creation”- Triết Lý Của Sự Kiến Tạo
- Tập 3 Branded Living: “The Making of Mastery” – Nghệ Thuật Kiến Tạo Đỉnh Cao
- Tập 4 Branded Living: “The Modern Mindset” – Tinh Thần Thời Đại
- Tập 5 Branded Living: “The Succession of Heritage” – Kiến Tạo Di Sản Từ Những Điều Thân Thuộc
- Tập 6 Branded Living: The Commitment to All – Lời Cam Kết Dành Cho Số Đông
Task
The role of admeX Creative Media Agency is to collaborate with Masterise Homes in developing a strategic media plan on the Premium Adnetwork platform, dominating visibility and broad awareness among the A-Class target audience through the ConteXtive solution. The goal is to secure at least 45% SOV and ensure strong coverage across reputable, high-value media channels.
admeX’s core strength lies in its exclusive ConteXtive solution – an intelligent contextual advertising method developed from the insightful Content Insight display network. This solution optimizes campaign effectiveness and fosters authentic, meaningful connections with target customers.