#ThinkTwice Chậm Mà Chắc, TikTok
The #ThinkTwice – Chậm mà Chắc campaign is a strategic collaboration between TikTok Southeast Asia and the Department of Cyber Security and High-Tech Crime Prevention (A05) under Vietnam’s Ministry of Public Security. The campaign is dedicated to raising public awareness regarding the alarming prevalence of financial fraud and online scams in Vietnam, which are evolving with increasingly sophisticated tactics.
Task
Conceptualization and production of three inspirational Hero Videos (iTVC) aimed at educating the audience on how to identify and prevent common forms of modern scams (The 3P Steps: Pause - Prevent - Protect).
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