Dầu gội dược liệu Thái Dương
The most recent campaign for the Thai Duong Herbal Shampoo focused on the message “For smooth and gentle (haircare), you must choose Thai Duong” (“Mượt mà lành tính phải chọn Thái Dương”). This campaign successfully boosted brand recognition and shifted consumer perception, repositioning the product from a “specialized treatment” to a “gentle” herbal shampoo suitable for daily use. Key activities included: Using KOLs (Key Opinion Leaders), the music video “Ai rảnh đâu buồn” (No Time for Sadness), the online contest “Mái tóc tôi yêu” (My Favorite Hair), and multi-channel communication with the following phases: Teasing, Booming, and Sustain.
Task
Increase Brand Awareness. Reposition the product as a natural extract shampoo that is gentle, safe for daily use. Increase engagement and discussion.
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