Following the success of the V20 version launched in 2020, on May 6, 2021, vivo’s V21 5G smartphone was officially launched in Vietnam. Belonging to the V-series, vivo’s oldest and most successful smartphone line, the V21 5G offers users not only a typical technological product but also a fashionable nature and comes with outstanding features, especially in terms of its selfie camera, all at a highly competitive price within its segment.

• We implemented a PR Coverage Contextual strategy to help the vivo Vietnam brand reach its target customers. This strategy involved PR keyword coverage and PR Live Updates about the vivo V21 5G product across content platforms during the event night. This approach helped the brand achieve content coverage and increase real-time search volume with the most optimal cost.