Dầu gội dược liệu Thái Dương
- Category FMCG
- Client Sao Thai Duong
- Start Date 01 Nov 2021
- Handover 01 Jan 2022
Helping the brand health reached 0.95/1
This first “disruptive” branding music video has made a giant leap for the brand during 20 years of operation, opened up a new marketing mindset for this industry.
- / The campaign impressively gained 55 million potential hits!
- / The number of discussions increased 11 times comparing to the previous period.
- / Sentiment score rose by 0.33%, helping the brand's health reach 0.95/1
Rejuvenate the brand to reach younger customers
Not only erasing the stereotype of "special treatment products", Thai Duong medicinal shampoo has been also reimaged with a fresher and more vivid archetype. The mission was succesfully completed!
/ 40 influencers
/ 10 community groups - 9 hot pages
/ 10.000 engagements/post
/ 218.000+ interactions
/ MCN Strategy contextual targeting